RFM model and user segmentation built on Looker
As Data and Business analysts, we have all encountered situations where we need to segment customers based on their engagement with the business. An RFM model has a few benefits. It enables marketers to increase revenue by targeting specific groups of existing customers called “segments”….
Data modeling pitfalls and where to find them
There are many works related to the data modeling task – technical side and business side of things, below are some important lessons I have learned along the way implementing data projects, as DA and AE. This post aims to draw some conclusions on the…
How to migrate dashboards from Tableau to dbt and Looker
Things you need to be aware Workflow Tableau uses structured and unstructured data to create visualizations and has the added features of storyboarding and Spatial File Connector. Looker creates customized visuals and also allows you to choose from a library full of blocks with pre-made…
BI tools choice and its impact on model planning
Sometimes well into the process of creating a dashboard, you may realize “uh oh, expected outcome isn’t compatible with current data model, due to some BI tool limitations”. This article aims to explore some limits of different BI tools and what they mean for the…
How PE firms can turn data science into a competitive advantage
The emergence of data science in PE To win in the current market, PE firms need an edge. For many companies, data science and machine learning are uncovering new insights about potential sources of value for both targets and portfolio companies — providing the edge…
Top 12 BI tools of 2021
With more and more data at our fingertips, it’s getting harder to focus on the information relevant to our problems and present it in an actionable way. That’s what business intelligence is all about. BI tools make it simpler to corral the right data and visualize it…
Traditional vs. Modern Business Intelligence
In a world where the amount of data produced grows exponentially, federal agencies and IT departments face ever-increasing demand to tap into the value of enterprise data. With thepotential to increase business value and overall mission effectiveness, many agencies are seekingnew and innovative ways to…
Future-Ready Business Intelligence
State-of-the-art BI means delivering faster and more accurate information to decision-makers. We call this the “Democratization of Data” because it puts the control in the hands of everyone at every level of the organization. Download the White paper for free! While first-wave and second-wave of…
What is a Data Science Life Cycle?
written by NICK HOTZ A data science life cycle is an iterative set of data science steps you take to deliver a project or analysis. Because every data science project and team are different, every specific data science life cycle is different. However, most data…
Future Ready Business Intelligence
Future-ready Business Intelligence State-of-the-art BI means delivering faster and more accurate information to decision-makers. We call this the “Democratization of Data” because it puts the control in the hands of everyone at every level of the organization. This whitepaper provides you with completely a new…