“With the cloud, individuals and small businesses can snap their fingers and instantly set up enterprise-class services.” –Roy Stephan, 2011
A bit of cloud History
In 2003, two Amazon engineers came up with an idea to use the company’s existing computing infrastructure as a platform for offering consumers standardized, automated web services. Fourteen years later, Amazon Web Services (AWS) is the world’s largest cloud computing platform, boasting over a million customers and $10 billion in annual revenue. And despite the recent growth of cloud-based competitors such as Google Cloud and Microsoft Azure, AWS still commands nearly 40 percent of the cloud computing market share, more than its three biggest competitors combined. But the staggering success of AWS is not simply a matter of being at the right place at the right time (although that didn’t hurt).
AWS Customer Focus
“It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery. Our belief in the durability of these pillars gives us the confidence required to invest in strengthening them.” – Jeff Bezos
The key strength for the market leader continues to be the breadth and depth of its services, with more than 175 services across compute, storage, database, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications, at last count.
From 2006 to mid-2018 AWS has provided 66 price reductions. Everyone here at the Joon Team remembers most of those early price reductions with enthusiasm as most services in other industries tend to get cheaper. Despite the fact that competitors have tried to undercut AWS’s pricing model over the years, it is clear that they have done a great job translating its scale into economic benefits for customers.
Where we All Grew Up
Asking around in the Joon team on what comes to mind about AWS, you can hear a myriad of stories that often date back to when we first started playing around with the cloud. To put it in perspective, AWS is like a theme park you keep going back to, but that every time you return has an exponential faster ride, cheaper entry tickets and some new robots guiding you through the park. At AWS re:Invent 2019, CEO Andy Jassy outlined a vision for the cloud service provider, including its artificial intelligence service, a stack made for analytics, and a bevy of purpose-built databases. We are very excited about the advances of the machine learning capabilities of AWS Sagemaker, the launch of AppFlow to design SaaS workflows and Keyspaces.