Is Your Ecommerce Platform Mobile Proof?

If it wasn’t clear that eCommerce was a force to be reckoned with at the beginning of 2020, it has become painfully obvious at the end. Many SMEs, and ever larger companies are only in the very beginning stages of their eCommerce journey. In this article we’ll outline why businesses should focus on going mobile and what to look out for.

The number 1 reason for online shopping is that people can do so at any time of the day.

Why care about mobile users?

Smartphones are becoming more versatile, and they are shaking up industries that go beyond communication device manufacturing—and ecommerce is not an exception. The increasing mobile phone usage has had a massive impact on the growth of ecommerce as it allows consumers to make purchases wherever they may be instantly. The number 1 reason for online shopping is that people can do so at any time of the day.

In addition to this, with plenty of downtime being spent on mobile browsing, businesses are able to reach their target markets as effortlessly as possible. Research suggests that 51% of online shoppers purchase products via their smartphones. On top of that, the sheer size in revenue is projected to keep growing.

These are all very promising statistics for mCommerce but there are a couple of lessons to learn when it comes to implementing it correctly. It turns out that 48% of online shoppers go straight to a large ecommerce marketplace, one of the reasons for this is that they know how to produce a shopping experience that works well on mobile devices.

 

Common Challenges for Mobile eCommerce

Bounce probability rate
1-3 s to load page 32%
Bounce probability rate
1-5 s to load page 90%
Mobile Webpage
Pages and links being too small 68%
Checkout
Amazon mobile more streamlined than favorite online retailer 67%
Checkout
Streamlined Checkout would benefit experience 59%
Room For Improvement
Shoppers believe Mobile Shopping experience can be improved 92%

What are some easy steps you can take?

Check your content on the mobile version of your website (for advanced teams, check out Google’s best practices and their website testing tool). Go through the motions of buying items in an incognito browser and take notes on issues or problems you see. Time how long it takes for you to load pages and complete the purchase. 

Make navigation, search, and checkout as quick and painless as possible. Mobile shoppers are often pressed for time. When they’re ready to buy, make sure the site responds fast and leaves them with no questions about what to do next.

They’re faster and provide more security. For example, Apple Pay creates a unique transaction for each session without the shopper having to enter his card number. Moreover, single-use transaction “card numbers” are attractive to the mobile buyer and are becoming the preferred way to pay online. And don’t ignore third-party payment apps, like mobile wallets.

The faster that shoppers can create accounts and check out, the higher the conversion rate. Make the process a breeze by letting the user have control over how he enters information. Activating oAuth logins (such as Facebook or Twitter) can also help, as can hosted payment services, such as Amazon Payments and Google Pay.

Social media’s role in generating brand awareness and demand for products isn’t going away. In fact, it will become only more important as media, entertainment, and marketing continue merging.Toggle Content

New tools mean new opportunities. Social checkout may not be a mainstream activity in 2021, but that doesn’t mean it won’t be later on. It’s part of providing a frictionless checkout experience, whether on social or elsewhere—another important trend for 2021.nt

 

Know that your whole platform already generates a lot of data that should give you more insights on what works and where it goes wrong. Analyzing the data will give you the best insights in how to improve your eCommerce platform. Get in touch with the Joon team today for an evaluation of your Analytics capabilities.

Marco Sollie
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