How to Measure Your Organization’s Data Maturity
Written by Alex Bratton Most organizations today are struggling with how to advance in their use of data (see our recent article on. The good news is that it’s straightforward (and doesn’t require huge investments in tech and lots of new tech hires) to use…
Data-Driven Supply Chain Strategies for E-Commerce Brands
Written by Jaime Lee Data is complicated — sometimes it’s confusing, sometimes it’s a lifesaver. In the world of marketing, it’s a must, and savvy digital marketers are already well-versed in using tools like Google Analytics, Adwords, and other social media analytics to support marketing campaigns….