Create unique customer experience: Digital transformation often begins with the customer. How to know customers better, improve your service levels and digitize the customer experience. It then extends to additional areas digitizing operations, products, services, employees’ productivity and so on. In today’s highly competitive market, the difference in the quality and prices of products between brands is minimal, leaving customer service as the deciding factor for many customers. It’s more important than ever that companies can exceed customers’ expectations when it comes to service.
Digitally transforming your customers’ experiences requires that your company gains a more in-depth insight into your customers to analyze and improve customer touchpoints; this is where Big Data kicks-in. Modern technology allows companies to conduct detailed research on their customers from various market segments.
“CEOs expect digital to account for 46% of the value customers see in their products”
Digital technology also allows companies to offer their customers self-service tools such as handy mobile apps, which save the customer time and improve customer satisfaction. Digitally transforming your customer experience requires leveraging digital technology to gain more in-depth insights into your customers and enhance your customer touchpoints. Excellent customer experience can set a company apart from the competition.