There are two common use cases to upgrading to the modern data stack. Larger or older companies often have on-premise infrastructure to migrate to the cloud. As startups and small businesses grow, they may build a modern, cloud-based data stack to replace small-scale, manual or within-app reporting.
The last thing you want is to fall too far behind the curve. The modern data stack is continually evolving, and will only continue to bring analytics to greater heights.